Category Archives: Marketing

Introduction to Public Relations

Public Relations

The study of public relations covers many facets, from theory, to the strategic, to the tactical. Yet, in many instances each aspect can inform or be linked to others. The aim of this essay is to focus on a specific facet of public relations and describe its importance and relevance for successful contemporary public relations. In doing so, this writer would be gaining a better understanding of the topic, and therefore, be better positioned to become a more successful public relations professional.

Integrated marketing


The aim of this short essay is to explain why advertisers need to understand the concept of integrated marketing communication (IMC). The essay will begin by defining what IMC is, and explaining what it entails. The essay will further progress by presenting arguments which support IMC as a strategy for effective marketing campaigns, and certain weaknesses and challenges that surround IMC as a marketing strategy will also be presented an addressed.

Out-of-home advertising

Out of Home Advertising

The aim of his short essay is to outline and discuss the concept of out-of-home advertising and how advertisers can use it to support other categories of advertising as part of their advertising campaign. The essay will begin with a definition and explanation of out-of-home advertising. This will further progress by outlining the benefits, characteristics and the rationale and strategies for its use to support other categories of advertising.